James Warnet

Freelance Copywriter

James Warnet is a freelance direct response copywriter and digital marketer who specializes in the emergency services and first responder markets. With almost two decades of experience as a firefighter, James combines professional experience and deep research to help brands connect with their most valued customers. 

3 Articles

If you're anything like the rest of us, at some point this year you were scrolling through your favorite feed and passed an article about the latest severe weather event. The headline probably exclaimed something about the "worst storm on record" or "strongest storm in history", and it was likely followed by some images of sheer destruction. We've all seen them. And again, if you are anything l

Have you ever been really cold? Like teeth-chattering, shivering like crazy, cold? Would you believe that, at that moment, you were suffering from mild hypothermia? If you are like most people, that probably sounds crazy. And for good reason. Except for people climbing huge mountains, or hiking in Alaska, hypothermia is just not something you've ever had to worry about. Right? Now, what if y

Nearly 75% of those transmission lines and transformers are more than 25 year old, and most of the grid infrastructure is built above ground - making it susceptible to extreme weather. In the summer, power outages increase as heatwaves and storms wreak havoc on the power grid. Power outages can mean no air conditioning, spoiled food and damaged appliances. Few high-risk areas are truly prepared

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