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About Redefine

Redefine, launched in 2017, is Cummins India's annual B-school case study competition held across our partnered institutes. This event is built in a way where we intrigue the B-school students with a challenging business problem and invite them to 'Redefine' the solution. This gives students a flavor of the kind of projects or challenges faced by organizations across functions and the wide array of industries. Along with an opportunity to showcase their strategic, innovative and analytical ability, Redefine also provides an insight into Cummins India and the industry that we are in. The cherry on the cake is that the winners get a mentorship program with the leadership team at Cummins India, along with a cash prize!

In 2022, Redefine received a tremendous response with over 1800 student registrations from 12 partner B-schools. Team Vision from Xavier Labour Relations Institute (XLRI), Jamshedpur (Delhi Campus) was the winner of REDEFINE 2022. Team QuadrAngles from Narsee Monjee Institute of Management Studies (NMIMS), Mumbai was the first runner-up.

About Cummins India

Established in 1962 and headquartered in Pune, Cummins India Limited is part of the Cummins Group in India. Cummins India Limited is the country's leading diesel and natural gas engine manufacturer for power generation, industrial and automotive markets. Cummins India Limited is having a nationwide network of 18 exclusive 4S dealers with over 480 service touch points that provide parts, services, and after-market solutions for the uptime of Cummins equipment and engines to customers in India, Nepal, and Bhutan.

Learn more about Cummins

Rules and Regulations for Cummins Redefine—#Shaping the Power of the Future

Eligibility

Redefine is open to bona fide first- and second-year students currently pursuing a two-year flagship PGP/PGDM/PGDBM/MBA program from the following business schools only:

  1. Indian School of Business, Hyderabad
  2. Indian Institute of Management, Lucknow
  3. Indian Institute of Management, Indore
  4. Indian Institute of Management, Kozhikode
  5. Indian Institute of Management, Shillong
  6. Indian Institute of Management, Tiruchirappalli
  7. Indian Institute of Management, Udaipur
  8. Indian Institute of Technology, Delhi
  9. XLRI - Xavier School of Management, Jamshedpur
  10. Management Development Institute, Gurgaon
  11. Indian Institute of Management, Mumbai
  12. Narsee Monjee Institute of Management Studies, Mumbai
  13. Xavier Institute of Management, Bhubaneswar
  14. Symbiosis Institute of Business Management, Pune 
  15. Symbiosis Centre for Management and Human Resources Development, Pune
  16. KJ Somaiya Institute of Management, Mumbai
  17. Indian Institute of Management, Ranchi
  18. S P Jain Institute of Management and Research, Mumbai


Please Note: Students from other streams such as the Part-Time Program, Management Development Program, Executive MBA Program, and those not from the above-listed schools are not eligible to participate in this competition.

 
Team Constitution

  • Participants are expected to form teams consisting of four members from within their campus and only from the programs cited above.
  • As Cummins is an Equal Opportunity Employer, we greatly appreciate gender-balanced participating teams, as well as the representation of different cultures.

 
Registration Process

  • Registration of the team will be open from October 8, 2023, and will close at 6:00 PM on October 23, 2023. No teams will be entertained after the cutoff time.
  • Teams that comply with the eligibility criteria mentioned above must duly register themselves by filling out the online registration form available on the contest website "link" and complete the registration process.
  • Please note that it is the team's responsibility to ensure that the members are eligible to participate in the contest.
  • Members with multiple nominations through different teams will result in the disqualification of both teams.
  • Violation of the eligibility criteria will automatically disqualify a team and bar it from moving ahead in the contest.

  Competition Timeline

Date (Tentative)

Day

Action

October 8, 2023

Sunday

Open registration

October 9, 2023

Monday

Email trigger sent to institutes

October 13, 2023

Friday

Inauguration / Launch event

October 13, 2023

Friday

Quiz

October 23, 2023

Monday

Close registration

October 29, 2023

Sunday

Close submission

November 3, 2023

Friday

Inform Students for the Regional Round

November 6 – 8, 2023

Monday - Wednesday

Initial Rounds

November 11, 2023

Saturday

Result declaration

November 20 – 21, 2023

Monday - Tuesday

Finals

 

  • A quiz event, along with the case study launch, will be hosted virtually on October 13, 2023.
  • Students will have 14 days, starting from the date of case launch to the evaluation round, to work on their entries.
  • The deadline for uploading the solutions is October 29, 2023, not later than 6:00 PM. Entries received after the cutoff time shall not be entertained.
  • Every entry uploaded will be reviewed by a panel comprising Senior Business Leaders from Cummins. The shortlisting of entries for the campus evaluation round will be at the sole discretion of the panel.
  • The teams for the Evaluation Round will be shortlisted basis the quality of the uploaded presentation.
  • The top five teams from each college (subject to receiving more entries) will be shortlisted for the campus evaluation round, which will be held at the respective campuses.
  • Teams will be required to be present virtually in full strength at the Campus Evaluation Round if they are invited to present to the Jury unless their members are on the official International Exchange Program of the Institute or have received prior permission to be exempted from this round due to emergency situations.
  • Shortlisted teams for the campus evaluation round are expected to make a 20-minute presentation, followed by a maximum of 10 minutes of Questions and Answers.
  • The jury evaluates entries based on the following criteria.
    • Conceptualizing and Analysing the Case
    • Ability to defend a particular position or strategy
    • Innovation and creativity in the presentation
    • Overall structure and quality of the presentation
    • Presentation skills
    • Team-work dynamics and balance
  • The top team from each campus will receive a Campus winner award, and 6 teams across all campus winners will get a chance to participate in the Grand Finale round, which will be held at Cummins India Office Campus, Pune. The shortlisting of entries for the Grand Finale will be at the sole discretion of the panel.


Working on The Caselet

  • Participating teams are expected to upload their presentation entries in Microsoft PowerPoint with speaker notes and supporting material that explains the solutions presented in detail to the Jury.
  • The presentation to be uploaded has to be less than 10 MB. The first slide should introduce the team members.
  • Each data point mentioned in the case must be supported with source details.
  • If the entries have audio-visual content that makes the presentation size too heavy, the team can use an online drive and share the link on the corresponding slide with an indicative comment to view the file. Once the team is shortlisted, they can play the file while presenting the case in person.
  • Entries must be submitted before the deadline.
  • These pages may receive high traffic around the deadline. Hence, we request the teams to take due care and upload their entries a few hours before the stipulated time.

Grand Finale

  • The Grand Finale of Redefine will be conducted on November 20 and 21, 2023.

Logistics

  • The event will be hosted offline. Students participating in the Grand Finale will receive all logistics and accommodation facilities from Cummins India. All communication pertaining to details of this will be communicated to the teams post the Campus evaluation round.

Questions and Comments

  • For any queries or clarification, please write to us at [email protected].
  • All decisions pertaining to Redefine will be final and binding on all participating teams and stakeholders.

 

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