MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

International Business Strategies
The Power of Social, and Serving Overseas Consumers
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By: Dominic Dithurbide
Diciembre 06, 2016
The Power of Social, and Serving Overseas Consumers

Is your company expanding to new global markets in 2017? You'll need to get fluent in their languages-and their social networks.

International Business Strategies
Boost Global Sales with These Customer Engagement Tactics
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By: Reagan Evans
Diciembre 02, 2016
Boost Global Sales with These Customer Engagement Tactics

Launching translated websites in new markets is a great start to woo global customers, but you’ll need more to achieve success.

Marketing Strategies
Omnichannel is a Winning Strategy for Serving Spanish-Speaking Hispanics
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By: MotionPoint
Noviembre 30, 2016
Omnichannel is a Winning Strategy for Serving Spanish-Speaking Hispanics

U.S. Hispanics often remain an untapped, underserved market among many retailers. Learn how to dazzle these consumers in our new e-book.

International Business Strategies
Embrace ‘Blue Ocean’ Thinking to Grow Globally
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By: Dominic Dithurbide
Noviembre 23, 2016
Embrace ‘Blue Ocean’ Thinking to Grow Globally

Expanding into international online markets can feel like swimming in shark-infested waters. Find new opportunities-and success-in calmer 'blue' seas.

International Business Strategies
Making Black Friday a Global Sales Phenomenon
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By: Reagan Evans
Noviembre 17, 2016
Making Black Friday a Global Sales Phenomenon

U.S. e-retailers face increasing competition during Black Friday and Cyber Week. Serving overseas shoppers may deliver the growth they need to gain an edge.

Comercio electrónico
Make Your Holiday E-Commerce Sales Soar in Germany
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By: Erdem Tokmakoglu
Noviembre 10, 2016
Make Your Holiday E-Commerce Sales Soar in Germany

Want to boost revenues by connecting with German consumers? Actionable advice for e-retailers awaits in our free report.

International Business Strategies
Avoid Disastrous ‘Cultural Disconnects’ When Entering New Markets
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By: MotionPoint
Noviembre 09, 2016
Avoid Disastrous ‘Cultural Disconnects’ When Entering New Markets

Companies armed with cultural knowledge can position themselves for great success in global online markets. Learn more in our new e-book.

International Business Strategies
Win in Mobile-First Markets with This New E-Book
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By: MotionPoint
Win in Mobile-First Markets with This New E-Book

Global smartphone adoption is skyrocketing. Are you leveraging this trend to maximize mobile e-commerce sales?

International Business Strategies
Serving France Online During the 2016 Holiday Season
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By: Francesco Rocchi
Noviembre 04, 2016
Serving France Online During the 2016 Holiday Season

Our free report shares data-driven market intelligence and insights to help serve French consumers during the holidays—and into 2017.

International Business Strategies
South Korea, In the Spotlight
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By: MotionPoint
Noviembre 01, 2016
South Korea, In the Spotlight

MotionPoint’s new e-book demystifies this thriving Asian market, and offers tips on how to smartly serve its hyper-connected consumers.

International Business Strategies
Improve Holiday 2016 Sales By Serving Hispanics, Online
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By: Victoria Bloyer
31 de octubre del 2016
Improve Holiday 2016 Sales By Serving Hispanics, Online

Discover ways to dazzle Hispanics during the holidays—and throughout 2017—with our free marketing report.

International Business Strategies
Supercharge Your Holiday Sales in Spain
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By: Omar El Ali
20 de octubre del 2016
Supercharge Your Holiday Sales in Spain

This holiday season, companies can win big by serving Spaniards online. Discover local customs and buying habits in our free report.

Comercio electrónico
How High Is Up For Online Commerce?
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By: John Lilly
14 de octubre del 2016
How High Is Up For Online Commerce?

Our guest contributor—who has built over 50 branded businesses in 25 countries as a P&G and Pillsbury exec—offers straight talk about the future of e-commerce.

International Business Strategies
Translated Mobile Sites and Global Travelers: A Perfect Fit
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By: Dominic Dithurbide
13 de octubre del 2016
Translated Mobile Sites and Global Travelers: A Perfect Fit

The travel industry is adapting to mobile-first customers. Companies that serve them with translated mobile sites can win big.

International Business Strategies
Serving New Customers Is Now Painless for Insurance CIOs
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By: Reagan Evans
11 de octubre del 2016
Serving New Customers Is Now Painless for Insurance CIOs

As insurance companies expand to serve new customers, technical challenges can abound. But solutions exist to eliminate risk.

International Business Strategies
Brand Consistency Online: Reaching a Global Audience
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By: MotionPoint
30 de septiembre del 2016
Brand Consistency Online: Reaching a Global Audience

As companies expand into global markets, they're quickly confronted with the marketing challenge of brand consistency.