MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

International Business Strategies
Product Localization 101: Preparing Your Products for a Global Market
Reagan Evans's avatar
By: Reagan Evans
01 de julio del 2022
Product Localization 101: Preparing Your Products for a Global Market

Learn about product localization and how localizing your product and related marketing materials can help you expand globally.

Experiencia del cliente
Video Localization: Adapting Videos for New Audiences
Nathan Lucas's avatar
By: Nathan Lucas
23 de junio del 2022
Video Localization: Adapting Videos for New Audiences

Adapting videos for new audiences through video localization allows you to expand your reach and break into global markets.

B2B Strategy
A Complete Guide to Developing a Global Marketing Strategy
Dominic Dithurbide's avatar
By: Dominic Dithurbide
15 de junio del 2022
A Complete Guide to Developing a Global Marketing Strategy

Learn how to develop a global marketing strategy that speaks authentically to international audiences.

Translation Technology
Automatic vs. Automated Translation Management: What’s the difference?
Nathan Lucas's avatar
By: Nathan Lucas
13 de junio del 2022
Automatic vs. Automated Translation Management: What’s the difference?

Get more insights into how localization technologies streamline translation management for businesses targeting specific audiences in their preferred language.

Translation Technology
Software Localization 101: A Beginner’s Guide
Reagan Evans's avatar
By: Reagan Evans
06 de junio del 2022
Software Localization 101: A Beginner’s Guide

Learn about the process of adapting software through localization for new markets and languages.

Comercio electrónico
International Ecommerce: A Guide to Digital Global Expansion
Reagan Evans's avatar
By: Reagan Evans
30 de mayo del 2022
International Ecommerce: A Guide to Digital Global Expansion

Learn how to take advantage of international e-commerce and understand key considerations when developing an international strategy.

International Business Strategies
Business Internationalization (i18n) vs Localization
Nathan Lucas's avatar
By: Nathan Lucas
23 de mayo del 2022
Business Internationalization (i18n) vs Localization

Learn about internationalization and localization, and how both can help you expand into global markets.

Omnichannel
Back to the Basics: API Translation for Multichannel Marketing
Reagan Evans's avatar
By: Reagan Evans
18 de mayo del 2022
Back to the Basics: API Translation for Multichannel Marketing

Improve the customer experience across all languages and channels through translation APIs

International Business Strategies
How to Localize SEO to Capitalize on Global Search Volume
Nathan Lucas's avatar
By: Nathan Lucas
16 de mayo del 2022
How to Localize SEO to Capitalize on Global Search Volume

Simply translating your website is not enough. Learn how to localize SEO efforts to take full advantage of the search volume global markets provide.

Translation Technology
How to Leverage AI Translation Software to Bridge Global Markets
Dominic Dithurbide's avatar
By: Dominic Dithurbide
09 de mayo del 2022
How to Leverage AI Translation Software to Bridge Global Markets

Artificial intelligence (AI) has drastically changed translation technology. Learn how leveraging AI translation can improve efficiency and reduce translation costs.

Translation Technology
A Quick Guide to Localization Platforms
Reagan Evans's avatar
By: Reagan Evans
04 de mayo del 2022
A Quick Guide to Localization Platforms

Discover how businesses connect with potential customers, distributors, and partners in their preferred languages using website localization platforms.

Translation Technology
Translation Workflow Management with the Integrations Approach
Nathan Lucas's avatar
By: Nathan Lucas
20 de abril del 2022
Translation Workflow Management with the Integrations Approach

Find out how translation integrations allow businesses to manage translation workflow in their preferred publishing platform.

Experiencia del cliente
Different Types of Translation: What’s Best For Your Business Needs?
Jessica Rivera's avatar
By: Jessica Rivera
18 de abril del 2022
Different Types of Translation: What’s Best For Your Business Needs?

Discover the different methods and types of translation beyond straightforward industry-standard translation and how they all can serve your business goals.

Translation Technology
Translation Workflow Management with the Proxy Approach
Nathan Lucas's avatar
By: Nathan Lucas
14 de abril del 2022
Translation Workflow Management with the Proxy Approach

Lean marketing teams can find ways to eliminate the time and resources needed to manage localized sites with proxy translation technology.

Experiencia del cliente
What Executive Order 26.1 Means for New York State’s Public Service Agencies
Jessica Rivera's avatar
By: Jessica Rivera
06 de abril del 2022
What Executive Order 26.1 Means for New York State’s Public Service Agencies

Covered Agencies in New York need to offer language services to populations with limited English proficiency (LEP).

Website Translation
Proxy Translation vs. Translation Integrations: Which Approach is Right for Me?
Reagan Evans's avatar
By: Reagan Evans
04 de abril del 2022
Proxy Translation vs. Translation Integrations: Which Approach is Right for Me?

Get the inside scoop on selecting the right translation approach for your current tech stacks.